If you've been keeping up with the buzz in the Human Resources world, you have heard about the concept of HR branding. The idea is that consistency in visual content and messaging build trust. Employees who are exposed to a uniform experience tend to feel that the information being communicated by their employer is reliable.
Because of this, many companies rebrand brochures from benefits vendors with their own logo and mission statement. That way, employees aren't exposed to products from half a dozen different companies during enrollment. Instead, they see the same branding on everything. This helps them associate each aspect of their total compensation package with the employer's commitment to providing well for their workforce.
Self service portals are being designed in the same way. Workers access third party services through a web interface that is customized with their employer's messaging and design features. Some benefits firms even let client companies incorporate a custom greeting into the dedicated help line employees call to have questions answered.
We Have A Custom Solution For You
Emerald Software Group products are always at the cutting edge of HR trends. We've created an agile system that lets you adapt every aspect of our universal onboarding solution. Branding is a very important aspect of acculturation. After all, you are introducing new hires to your organization through the onboarding process.
This means consistency needs to start with the welcome screen and continue through the final training module. Always incorporate your organization's mission statement and values into your design. Do you want to position your company as being an eco-friendly place to work? Thank new hires in the welcome letter for helping reduce paper consumption by filling out their forms online.
Color, fonts, images, and your logo are just the start when it comes to customizing the visual elements of this platform. You can also decide how to structure your menu and the layout of each page to match your organization's specific requirements.
Don't forget that custom text, audio, and video content can be integrated throughout the system to give you even more branding opportunities. Promote your company's unique culture by adding fun and informative elements to each panel. Onboarding doesn't have to be boring!
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